AI-Generated Creatives Boosted Blk & Grn’s Sales and Growth on Meta & TikTok

Client
BLK + GRN
ServiceS
Growth Strategy, Facebook Advertising, Website Design, Email Marketing, Content Creation
View Website
The FOUNDER'S CHALLENGE

Blk & Grn, a marketplace for all-natural, Black-owned beauty and wellness products, needed to scale its digital presence while maintaining the brand’s authenticity. The challenge was to create high-performing ad creatives quickly and cost-effectively to drive sales across Meta and TikTok. The founder wanted to connect with new customers while keeping production costs low and the messaging on brand.

‍

AI-Driven Creative and Marketing Strategy

We implemented an AI-powered creative production strategy to help Blk & Grn generate unique, high-quality ad creatives without the need for expensive production. Using tools like Midjourney and Photoshop’s generative fill, we created compelling, on-brand images that resonated with Blk & Grn’s target audience. Additionally, we used Runway to produce engaging video content for Meta and TikTok, optimizing the ads for conversions.

Alongside the creative production, we utilized AI-powered ad targeting to ensure the campaigns reached the most relevant audiences, maximizing the return on ad spend (ROAS).

‍

Results That Speak to Growth

Through AI-generated images, videos, and optimized ad targeting, Blk & Grn achieved the following results in just X months:"

  • 30% increase in ad engagement on Meta and TikTok, driven by AI-powered visuals and videos.
  • 25% increase in conversions, leading to thousands in new sales for the marketplace.
  • 20% increase in return on ad spend (ROAS), ensuring cost-effective scaling of digital ads.
  • 40% reduction in production costs, allowing Blk & Grn to create more content with fewer resources.

‍

‍

The Scalability Factor

The AI-generated creatives enabled Blk & Grn to scale their ad campaigns quickly across multiple platforms while keeping production costs low. The ability to produce high-quality visuals and videos in a fraction of the time allowed the brand to experiment with multiple creatives and quickly pivot based on performance, making growth both scalable and efficient.